Access to media has never been more important that it is today. Further to that, there are so many amazing ideas that never really take off because they cannot get the exposure – and thus customers – required to make it work.

Even in the ministry world, the noise in people’s brains has reached critical mass.

Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. At some point, we start a screening process for what we engage with and start ignoring brands and advertising messages, unless it’s something that we have a personal interest in.

That is where PR kicks in. Instead of your potential clients being exposed to yet another ad, a well-constructed publicity campaign is editorial in its nature. People are listening to a radio interview, watching a TV interview, reading an article on a website or in a magazine, and so your message is sinking in deep.

Initiate Publicity can get your organization global exposure. It’s what we do, and it is what we’re here to help you with.

If you believe in your product or message, then your challenge is getting this message into the marketplace. Talk to us today to see how we can help.